{"id":468,"date":"2024-08-13T12:30:45","date_gmt":"2024-08-13T03:30:45","guid":{"rendered":"https:\/\/research-skyflag.info\/lab\/?p=468"},"modified":"2024-08-13T19:09:45","modified_gmt":"2024-08-13T10:09:45","slug":"marketing018","status":"publish","type":"post","link":"https:\/\/research-skyflag.info\/lab\/marketing018\/","title":{"rendered":"\u30103\u5206\u3067\u308f\u304b\u308b\u3011KPI\u3068\u306f\uff1fKGI\u3068\u306e\u9055\u3044\u3084\u7528\u8a9e\u306e\u610f\u5473\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>KPI\uff08Key Performance Indicator\u3001\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3068\u306f\u3001\u4f01\u696d\u3084\u7d44\u7e54\u304c\u305d\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u9032\u6357\u3092\u6e2c\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u5177\u4f53\u7684\u306a\u6307\u6a19\u3067\u3059\u3002KPI\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u7684\u76ee\u6a19\u3092\u5177\u4f53\u7684\u306a\u6570\u5b57\u3067\u8868\u3057\u3001\u7d44\u7e54\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u7d44\u7e54\u76ee\u6a19\u306e\u9054\u6210\u306b\u4e0d\u53ef\u6b20\u306a\u300cKPI\u300d\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-sgb-toc-inserter\"><div class=\"toc\">    <div id=\"toc_container\" class=\"toc_container toc-container sgb-toc--bullets js-smooth-scroll\" data-dialog-title=\"Table of Contents\">\n      <p class=\"toc_title\">\u76ee\u6b21 <\/p>\n      <ul class=\"toc_list\">  <li class=\"first\">    <a href=\"#i-0\">KPI\u3068\u306f\u4f55\u304b\uff1f\u5177\u4f53\u4f8b\u306f\uff1f<\/a>  <\/li>  <li>    <a href=\"#i-1\">KGI\u3068KPI\u3068\u306f\u4f55\uff1f<\/a>  <\/li>  <li>    <a href=\"#i-2\">KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3068\u7ba1\u7406\u624b\u9806<\/a>  <\/li>  <li class=\"last\">    <a href=\"#i-3\">\u307e\u3068\u3081<\/a>  <\/li><\/ul>\n      \n    <\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-0\"><span class=\"sgb-heading__inner hh hh8\" style=\"background-color:#d4efffbf;border-color:#009EF3;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">KPI\u3068\u306f\u4f55\u304b\uff1f\u5177\u4f53\u4f8b\u306f\uff1f<\/span><\/span><\/h2>\n\n\n\n<p>KPI\u3068\u306f\u65e5\u672c\u8a9e\u306b\u8a33\u3059\u3068\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u4f01\u696d\u3084\u7d44\u7e54\u304c<strong><span class=\"keiko_yellow\">\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u9032\u6357\u72b6\u6cc1\u3092\u6e2c\u308b\u5177\u4f53\u7684\u306a\u6307\u6a19<\/span><\/strong>\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u5e74\u9593\u58f2\u4e0a\u309220%\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u300d\u304c\u76ee\u6a19\u306e\u5834\u5408\u3001\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u8981\u7d20\u304cKPI\u306e\u9805\u76ee\u3068\u306a\u308b\u305f\u3081\u3001\u300c\u6708\u9593\u65b0\u898f\u9867\u5ba2\u6570\u300d\u300c\u9867\u5ba2\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u300d\u300c\u5e73\u5747\u53d6\u5f15\u984d\u300d\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\uff09\u73fe\u5728\u306e\u6708\u9593\u65b0\u898f\u9867\u5ba2\u6570\u304c100\u4eba\u3067\u3042\u308c\u3070\u3001KPI\u3068\u3057\u3066120\u4eba\u3092\u76ee\u6a19\u306b\u3059\u308b\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u3092\u6570\u5024\u3067\u89b3\u5bdf\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001<strong>\u6539\u5584\u70b9\u3084\u6210\u529f\u8981\u56e0\u3092\u660e\u78ba\u3059\u308b<\/strong>\u3053\u3068\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u306b\u6cbf\u3063\u3066\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9a\u671f\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u5f93\u696d\u54e1\u304c\u3084\u308b\u3079\u304d\u884c\u52d5\u3092\u660e\u78ba\u306b\u610f\u8b58\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u4ed6\u306b\u3082KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068<strong><span class=\"keiko_red\">\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u8a55\u4fa1\u3001\u554f\u984c\u306e\u65e9\u671f\u767a\u898b\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u5411\u4e0a<\/span><\/strong>\u306a\u3069\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u4eab\u53d7\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-1\"><span class=\"sgb-heading__inner hh hh8\" style=\"background-color:#d4efffbf;border-color:#009EF3;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">KGI\u3068KPI\u3068\u306f\u4f55\uff1f<\/span><\/span><\/h2>\n\n\n\n<p>KPI\u306b\u4f3c\u305f\u7528\u8a9e\u3068\u3057\u3066KGI\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002KGI\uff08Key Goal Indicator\uff09\u3068\u306f\u65e5\u672c\u8a9e\u306b\u8a33\u3059\u3068\u3001\u300c\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3001<strong><span class=\"keiko_yellow\">\u6700\u7d42\u7684\u306a\u76ee\u6a19\uff08\u30b4\u30fc\u30eb\uff09<\/span>\u3067\u3042\u308b\u6307\u6a19<\/strong>\u3092\u6307\u3057\u307e\u3059\u3002\u300c\u4eca\u671f\u306e\u58f2\u4e0a\u3007\u5104\u5186\u300d\u306e\u3088\u3046\u306a\u5f62\u3067\u5b9a\u91cf\u7684\u306a\u6570\u5b57\u3067\u8a2d\u5b9a\u3057\u307e\u3059\u3002KPI\u3068\u306e\u95a2\u4fc2\u6027\u306f\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306eKPI\u3068\u3044\u3046\u56f3\u5f0f\u3067\u3001\u6700\u7d42\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b<span class=\"keiko_yellow\"><strong>\u56e0\u6570\u5206\u89e3\u3055\u308c\u305f\u5404\u6307\u6a19\u304cKPI<\/strong><\/span>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/research-skyflag.info\/lab\/wp-content\/uploads\/2024\/08\/KGI\u3068KPI\u306e\u95a2\u4fc2\u56f3-1024x587.jpg\" alt=\"\" class=\"wp-image-478\" srcset=\"https:\/\/research-skyflag.info\/lab\/wp-content\/uploads\/2024\/08\/KGI\u3068KPI\u306e\u95a2\u4fc2\u56f3-1024x587.jpg 1024w, https:\/\/research-skyflag.info\/lab\/wp-content\/uploads\/2024\/08\/KGI\u3068KPI\u306e\u95a2\u4fc2\u56f3-300x172.jpg 300w, https:\/\/research-skyflag.info\/lab\/wp-content\/uploads\/2024\/08\/KGI\u3068KPI\u306e\u95a2\u4fc2\u56f3-768x440.jpg 768w, https:\/\/research-skyflag.info\/lab\/wp-content\/uploads\/2024\/08\/KGI\u3068KPI\u306e\u95a2\u4fc2\u56f3-940x539.jpg 940w, https:\/\/research-skyflag.info\/lab\/wp-content\/uploads\/2024\/08\/KGI\u3068KPI\u306e\u95a2\u4fc2\u56f3.jpg 1360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-2\"><span class=\"sgb-heading__inner hh hh8\" style=\"background-color:#d4efffbf;border-color:#009EF3;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3068\u7ba1\u7406\u624b\u9806<\/span><\/span><\/h2>\n\n\n\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u307e\u305aKGI\uff08\u6700\u7d42\u76ee\u6a19\uff09\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u76ee\u6a19\u9054\u6210\u306b\u5fc5\u8981\u306a\u6210\u529f\u8981\u56e0\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u5177\u4f53\u7684\u3067\u6e2c\u5b9a\u53ef\u80fd\u306a\u6307\u6a19\u3092\u9078\u5b9a\u3057\u3001\u73fe\u72b6\u306e\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u76ee\u6a19\u5024\u3068\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u6c7a\u3081\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u3092\u78ba\u7acb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u5b9a\u671f\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u30ec\u30d3\u30e5\u30fc\u3092\u884c\u3044\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066KPI\u3084\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8abf\u6574\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7d44\u7e54\u5168\u4f53\u306e\u9032\u6357\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-3\"><span class=\"sgb-heading__inner hh hh8\" style=\"background-color:#d4efffbf;border-color:#009EF3;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">\u307e\u3068\u3081<\/span><\/span><\/h2>\n\n\n\n<p>KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306f\u3001\u4f01\u696d\u3084\u7d44\u7e54\u304c\u76ee\u6a19\u9054\u6210\u306e\u9032\u6357\u3092\u6e2c\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u6307\u6a19\u3067\u3059\u3002KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u5ea6\u3092\u6570\u5024\u3067\u89b3\u5bdf\u3057\u3001\u6539\u5584\u70b9\u3084\u6210\u529f\u8981\u56e0\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002KPI\u306f\u306e\u8a2d\u5b9a\u306f\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u884c\u52d5\u3092\u660e\u78ba\u306b\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8a55\u4fa1\u3084\u554f\u984c\u306e\u65e9\u671f\u767a\u898b\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u5411\u4e0a\u306a\u3069\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u308b\u305f\u3081\u3001\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n<div id=\"sgb-css-id-1\">\n<p class=\"wp-block-sgb-headings sgb-heading\"><span class=\"sgb-heading__inner hh hh8\" style=\"background-color:whitesmoke;border-color:#009EF3;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">SKYFLAG\u30ea\u30b5\u30fc\u30c1\u306b\u3064\u3044\u3066<\/span><\/span><\/p>\n<\/div>\n\n<div id=\"sgb-css-id-2\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"105\" src=\"https:\/\/research-skyflag.info\/lab\/wp-content\/uploads\/2024\/07\/logo_SKYFLAG\u30ea\u30b5\u30fc\u30c1_\u5b9a\u5e38-1024x105.png\" alt=\"\" class=\"wp-image-213\" style=\"width:293px;height:auto\" srcset=\"https:\/\/research-skyflag.info\/lab\/wp-content\/uploads\/2024\/07\/logo_SKYFLAG\u30ea\u30b5\u30fc\u30c1_\u5b9a\u5e38-1024x105.png 1024w, https:\/\/research-skyflag.info\/lab\/wp-content\/uploads\/2024\/07\/logo_SKYFLAG\u30ea\u30b5\u30fc\u30c1_\u5b9a\u5e38-300x31.png 300w, https:\/\/research-skyflag.info\/lab\/wp-content\/uploads\/2024\/07\/logo_SKYFLAG\u30ea\u30b5\u30fc\u30c1_\u5b9a\u5e38-768x79.png 768w, https:\/\/research-skyflag.info\/lab\/wp-content\/uploads\/2024\/07\/logo_SKYFLAG\u30ea\u30b5\u30fc\u30c1_\u5b9a\u5e38-1536x157.png 1536w, https:\/\/research-skyflag.info\/lab\/wp-content\/uploads\/2024\/07\/logo_SKYFLAG\u30ea\u30b5\u30fc\u30c1_\u5b9a\u5e38-940x96.png 940w, https:\/\/research-skyflag.info\/lab\/wp-content\/uploads\/2024\/07\/logo_SKYFLAG\u30ea\u30b5\u30fc\u30c1_\u5b9a\u5e38.png 1856w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n<\/div>\n\n\n<p>\u5e83\u544a\u30de\u30cd\u30bf\u30a4\u30ba\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u300cSKYFLAG\u300d\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u30de\u30f3\u30ac\u30a2\u30d7\u30ea\u3084\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u30b5\u30fc\u30d3\u30b9\u3067\u69cb\u6210\u3055\u308c\u308b\u72ec\u81ea\u306e\u30e2\u30cb\u30bf\u304b\u3089\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u3092\u53d6\u5f97\u3067\u304d\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u53ce\u306e\u57fa\u76e4\u3068\u306a\u3063\u3066\u3044\u308b<strong><span class=\"keiko_red\">\u30dd\u30a4\u30f3\u30c8\u30b5\u30a4\u30c8\u4ee5\u5916\u306e\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u30a2\u30f3\u30b1\u30fc\u30c8\u8074\u53d6\u304c\u3067\u304d\u308b<\/span><\/strong>\u305f\u3081\u3001\u3088\u308a\u5e02\u5834\u306e\u58f0\u306b\u8fd1\u3044\u8abf\u67fb\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-sgb-box sng-box box2\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>\uff3c\u30dd\u30a4\u6d3b\u30e6\u30fc\u30b6\u30fc\u4ee5\u5916\u306b\u805e\u3051\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\uff0f<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow 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<\/p>\n","protected":false},"author":2,"featured_media":479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[4,12,11],"_links":{"self":[{"href":"https:\/\/research-skyflag.info\/lab\/wp-json\/wp\/v2\/posts\/468"}],"collection":[{"href":"https:\/\/research-skyflag.info\/lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research-skyflag.info\/lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research-skyflag.info\/lab\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/research-skyflag.info\/lab\/wp-json\/wp\/v2\/comments?post=468"}],"version-history":[{"count":3,"href":"https:\/\/research-skyflag.info\/lab\/wp-json\/wp\/v2\/posts\/468\/revisions"}],"predecessor-version":[{"id":482,"href":"https:\/\/research-skyflag.info\/lab\/wp-json\/wp\/v2\/posts\/468\/revisions\/482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research-skyflag.info\/lab\/wp-json\/wp\/v2\/media\/479"}],"wp:attachment":[{"href":"https:\/\/research-skyflag.info\/lab\/wp-json\/wp\/v2\/media?parent=468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research-skyflag.info\/lab\/wp-json\/wp\/v2\/categories?post=468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research-skyflag.info\/lab\/wp-json\/wp\/v2\/tags?post=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}